BUILT FOR
WORK / PLAY
What is this?
This is a portfolio of creative strategy and copywriting by Schuyler Kruizenga.
[sky-ler • cry-zing-ah]
noun
1. Someone who puts their pants on one leg at a time just like you.
• suggests repetition with workweek standard-issue slacks.
2. A person who long found their pants don't fit right.
"Schuyler Kruizenga's style is cramped by gray, neat, and uniform."
3. Creator of custom legwear.
•emphasis on versatility to get both serious and fun.
I used to put my pants on one leg at a time, and still do.
They just used to be slacks. The workweek standard issue that never fit right.
They cramped my style.
So I fashioned my own jeans. And I'm having a great time.
How do I look?
I used to put my pants on one leg at a time, and still do.
They just used to be slacks.
The workweek standard issue that never fit right.
They cramped my style.
So I fashioned my own jeans. And I'm having a great time.
How do I look?
I used to put my pants on one leg at a time, and still do. They just used to be slacks. Countless pairs of the workweek standard issue that never fit right. Always gray, neat, uniform, and cramping my style.
I needed something more versatile.
Fresh but seasoned; with room to get both serious and fun. So I fashioned my own.
And I'm having a great time.
How do I look?
I put my pants on one leg at a time. Just like you. For a long time they were slacks. The workweek standard issue.
But they never fit right. Gray, neat, and uniform; they cramped my style
I needed something more versatile. Bold but seasoned; with room to get both serious and fun.
So I am fashioning my own. And having a great time.
How do I look?
I put my pants on one leg at a time. Just like you.
For a long time they were slacks. The workweek standard issue.
But they never fit right. Gray, neat, and uniform; they cramped my style.
I needed something more versatile.
Bold but seasoned; with room to get both serious and fun.
So I am fashioning my own.
And having a great time.
How do I look?
view past pants
"Loved It."
-mom
"Good Stuff."
"Good
Stuff."
-people
Work.
Pharma Stuff
Got Paid
Walmart
Proctor & Gamble
Loloestrin Fe
RYBELSUS
Professional Samples
From my time at Publicis New York and Saatchi & Saatchi Wellness.
Play.
Nutella
Spreadcial Someone
My heart is full.
And yours can be too.
Had a blast turning this classic brand on its head to solve one of life's biggests problems.
Queer Eye x White Claw
Taste Refreshed
I love love.
And yet, I sometimes forget to love myself.
I loved using these two brands to help the highly-social make time for themselves.
Costco
Get In The Club
More is merrier.
It's true for people and business.
Nothing could be more cool for this brand than to poke fun at the idea of cool itself.
Meet the team.
Sharp. Colorful. Cohesive.
Pencil
Founder
"Just get moving."
Blue Pen
Copywriter
"Make it clear and nice."
Red Pen
Strategy
"Poking holes makes you stronger."
Black Pen
Art Director
"It's showtime, baby."
Green Pen
???
"Just happy to be here."
email:
howdyschuyler@gmail.com
WEAR A MASK.
in person:
Dunkin Donuts, Williamsburg
Around 8:30ish (AM)
Food Town, Williamsburg
13% probability
Williamsburg Cinema, Williamsburg
Biweekly
