"Nice stuff. Had to turn ad block off—no joke."

Pfizer COVID-19 shot
‍(unbranded)

Doodles

Turn the Pfizer Blue bandage into a window of opportunity.

A little Times Square

A little MSG

A bit of sports

A bit of leisure

Some holiday

Some seasonal

Up High

And down low

Barclays

Partnered with Barclays venues for CRM emails and banners

oOOoo! Clickable tabs?!

Social

Vids for co-administration with flu and seasonal vaccinations.

tied vaccination to cultural events...like pie making. yum.

"Cool, I'll keep scrolling."

Walmart Health & Wellness

Vision Centers

Multiple campaigns such as back to school, new center openings, and end-of-year benefits.

Brand voice is best described as "a wink & a smile". Positive messaging with a sense of humor so subtle...you may not find it funny at all.

haha!

Cold & Flu Season

Communicated to household managers that Walmart was there to help them get ready & stay safe.

lol!

all that positivity calls for some negative space!

Steps Away

Raised awareness amongst Walmart shoppers that pharmacies are just steps away from where they already shop.

did somebody ask for some in-store activations?

"Healthy Steps" AMA's

"Nice, scroll me some more."

Proctor & Gamble

Crest + Oral B (for dental professionals)

Highlighted the end benefit of Crest Detoxify & Restore: a paste solution for patients with gum problems that clearly works.

Some of our jobs were code-named after cars. This one was "Mulsanne"...a type of Bentley. Maybe because it's a luxury product; that goes beyond the brush? Vroom-vroom.

Key Visual

Social posts

Journal ad

Digital Sales Aid

Crest Oral-B:

Hygienist Proud

Reminder to dental hygienists that their efforts have not gone unnoticed and they aren't alone.

And to think I saw dental hygienists as narcs who made me feel bad for not flossing—they do so much more than that.

I try to floss more now.

Voice Over:
As a dental hygienist, your commitment to healthier smiles has never wavered.
And we are right there with you as we’ve always been.
We’re here to keep you at the cutting edge of your craft,
strengthening your connection with all those you treat.
We’re proud to be your partner, just as you’re proud to improve smiles every day.

Social story

Journal ad

Social story

CVS + P&G

Shave Care

Drove awareness towards P&G's shave care products in the CVS ecosystem.

We got stuff from personal grooming to "personal grooming".

Sometimes headlines rhyme. And that can be...pretty cool.

It's shaving care that cares.

CVS + P&G

Personal Care

Communicated the benefit of personal care products in the CVS ecosystem.

Wanna hear a clean joke? Well too bad, cause these hygiene products are seriously good.

It's a versus, but like, there are only winners.

Old Spice, check

Gillette+NFL, check

hell yea, more B&G club in the mix.

"Mouse-hand is getting a workout."

Loloestrin Fe

Social Vids

Birth control with the lowest daily dose of estrogen; approaching consumers with a fun, slightly irreverent, tone.

Health Care Convention

Synthesized consumers facing "10 Reasons Why" campaign in to Health Care Professional facing messaging.

Zoom and enhance.

And just cause we didn't offer a Happy Hour doesn't mean we didn't leave these doctors spinning...

Leave Behind

with a toggle

...that changes messaging

...when spun

and you can flip it?!

"I could see another pill."

RYBELSUS

GLP-1 Unbranded

RYBELSUS is the first pill of it's kind in treating type-2 diabetes. Here, we created a digestible (pill pun!) narrative on how GLP-1 works in the body.

Brochure

ooo, it opens up not once

but twice.

what about a branded print piece?...

Direct to Consumer Leave behind

Bridging the gap between the brands DTC commercial and HCP literature.

"Wow, what a scroll!"

"Nice stuff. Had to turn ad block off—no joke."

Pfizer COVID-19 shot (unbranded)

Doodles

Turn the Pfizer Blue bandage into a window of opportunity.

A little Times Square

A little MSG

A bit of sports

A bit of leisure

Some holiday

Some seasonal

Up High

And down low

Barclays

Partnered with Barclays venue for CRM emails and banners

oOOoo! Clickable tabs?!

Social

Vids for co-administration with flu and seasonal vaccinations.

"Cool, I'll keep scrolling."

Walmart Health & Wellness

Vision Centers

Multiple campaigns such as back to school, new center openings, and end-of-year benefits.

Brand voice is best described as "a wink & a smile". Positive messaging with a sense of humor so subtle...you may not find it funny at all.

haha!

Cold & Flu Season

Communicated to household managers that Walmart was there to help them get ready & stay safe.

lol!

Steps Away

Raised awareness amongst Walmart shoppers that pharmacies are just steps away from where they already shop.

did somebody ask for some in-store activations?

"Healthy Steps" AMA's

"Cool, I'll keep scrolling."

Proctor & Gamble

Crest + Oral B (for dental professionals)

Highlighted the end benefit of Crest Detoxify & Restore: a paste solution for patients with gum problems that clearly works.

Some of our jobs were code-named after cars. This one was "Mulsanne" a type of Bentley. Maybe because it's a luxury product; that goes beyond the brush? Vroom-vroom.

Key Visual

Social posts

Journal ad

Digital Sales Aid

Crest Oral-B:

Hygienist Proud

Reminder to dental hygienists that their efforts haven't gone unnoticed and they aren't alone.

And to think I saw dental hygienists as narcs who made me feel bad for not flossing—they do so much more than that.

I try to floss more now.

Voice Over:
As a dental hygienist, your commitment to healthier smiles has never wavered.
And we are right there with you as we’ve always been.
We’re here to keep you at the cutting edge of your craft,
strengthening your connection with all those you treat.
We’re proud to be your partner, just as you’re proud to improve smiles every day.

Social story

Journal ad

Social story

CVS + P&G

Shave Care

Drove awareness towards P&G's shave care products within the CVS ecosystem.

We got stuff from personal grooming to "personal grooming".

Sometimes headlines rhyme. And that can be...pretty cool.

It's shaving care that cares.

CVS + P&G

Personal Care

Communicated the benefit of personal care products within the CVS ecosystem.

Wanna hear a clean joke? Well too bad, cause these hygiene products are seriously good.

It's a versus, but like, there are only winners.

Old Spice, check

Gillette+NFL, check

hell yea, more B&G club in the mix.

"Mouse-hand is getting a workout."

Loloestrin Fe

Social Vids

Birth control with the lowest daily dose of estrogen; approaching consumers with a fun, slightly irreverent, tone.

Health Care Convention

Synthesized consumers facing "10 Reasons Why" campaign in to Health Care Professional facing messaging.

Zoom and enhance.

And just cause we didn't offer a Happy Hour doesn't mean we didn't leave these doctors spinning...

Leave Behind

with a toggle

...that changes messaging

...when spun

and you can flip it?!

"I could use another pill."

RYBELSUS

GLP-1 Unbranded

RYBELSUS is the first pill of it's kind in treating type-2 diabetes. Here, we created a digestible (pill pun!) narrative on how GLP-1 works in the body.

Brochure

ooo, it opens up not once...

but twice.

what about a branded print piece?...

Direct to Consumer Leave behind

Bridging the gap between the brands DTC commercial and HCP literature.

"Wow, what a scroll!"

to Work